There is a new generation of donors who choose urgency over loyalty. How do you remain relevant and appealing in this world as an NGO? We helped Doctors without Borders to act as “human brand,” and to communicate with its audience as a human being.

Doctors without Borders is about their people and the actions of their people. We therefore choose images that engage the viewer. The viewer does not stay at a distance, but becomes part of the situation. For the design, it means that the content is more important than the logo. Therefore, we try to capture the logo ín the actual photo as much as possible, rather than sticking the logo on it.

More about this case on the GRRR website.