How to create a design for a design program? That was the challenge we faced when asked to create a visual identity for the Communication and Multimedia Design (CMD) course at the Amsterdam University of Applied Sciences.

We developed an open and flexible visual language which gives the program a unique appearance that everyone can work with.

CMD helps students to become an interaction designer, visual interface designer or front-end developer. We have depicted the CMD culture in a series of icons centered around creativity, digital tools, geeks, student life, technology and the internet. A visual language was deliberately chosen over a logo to make the style applicable within the existing HvA house style.

More about this case on the GRRR website.